Samuel Harrison Racing
Audi R8 LMS GT3 in the Nürburgring pit lane

Partnership opportunities · 2027

Ten races on the Nordschleife

Samuel Harrison offers tailored marketing, corporate hospitality and bespoke event opportunities for your business, built around a season in the Nürburgring Langstrecken-Serie in an Audi R8 GT3 EVO II.

Partner wall

Who we run with

A small number of partners are taken each season. Logos run here, across the site, on the car and on the transporter.

Available for 2027

Your logo here
Your logo here
Your logo here

The championship

Nürburgring
Langstrecken-Serie

10

Races per season

13

Miles per lap

GT3

Audi R8 EVO II

NLS is a premier GT championship based in Germany but with global appeal, facilitated by racing on the legendary 13 mile Nordschleife circuit and the ongoing participation of multiple Formula 1 world champion Max Verstappen.

The calendar

NLS 1ADAC Westfalenfahrt13–14 March
NLS 2ADAC Barbarossapreis20–21 March
NLS 3Adenauer ADAC Rundstrecken-Trophy10–11 April
NLS 4ADAC 24h Nürburgring Qualifiers17–19 April
NLS 5ADAC 24h Nürburgring14–17 May
NLS 6ADAC Eifel Trophy19–20 June
NLS 7KW 6h ADAC Ruhr-Pokal-Rennen31 July – 1 August
NLS 8ADAC Reinoldus-Langstreckenrennen12 September
NLS 9ADAC ACAS Cup13 September
NLS 10NLS Sportwarte-Rennen9–10 October

2026 dates shown. The 2027 calendar has not yet been released.

Reach

Who sees it

Instagram

1.7M

Followers

127.6M

Views

Facebook

783K

Followers

39.7M

Views

YouTube

490K

Subscribers

21M

Views

At the circuit

Over 450,000 spectators per season

Partner branding on the flank of the race car

Advertising on the car, the suit, the team

Marketing

Brand activation

Motorsport provides the perfect platform to promote your business and drive employee engagement.

Advertising on the car, the race suit and team overalls
Brand association with a professional race driver and team, and a world class manufacturer
Promotion of the partnership via social media and press releases
Brand activation at iconic racetracks throughout the UK and Europe
Huge reach including significant race day attendance alongside global internet and TV coverage and national press

Livery space · digital · press

Hospitality

Race hospitality

Each event is hosted from the heart of the paddock, with access most spectators never get.

VIP hospitality at each event, located in the heart of the paddock
Behind the scenes access to meet the drivers and interact with the crew
Spectating from the pits with exclusive access to the live action
Garage and grid walks across the race weekend
Meet other VIPs from world leading companies in your sector and beyond

Ten race weekends · guest places at each

Events

Bespoke events

We create bespoke events for you and your guests, and handle planning, preparation and execution from start to finish.

A full day of activity at the racetrack, complete with VIP hospitality and catering
A range of track cars to drive, including machinery as raced in the championship
Coaching and guidance from championship winning race driver Samuel Harrison
Support from championship winning engineers
A corporate day out in supercars for your company or clients

UK and European circuits · dates to suit

Contact

We look forward to partnering with you

Tell us about your business and your requirements and we’ll be in touch to share our partnership pack with more information.

What are you interested in